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History

History

Loving Pianos for Four Generations

A family heritage

Over the past eleven years, PianoWerkes has grown to become one of the largest piano dealers in the Southwest. Although PianoWerkes is a locally operated New Mexico business, we are proud to be part of the Classic Piano family of dealers.

PianoWerkes is the realization of a 25-year collaboration between Neal Hickson, Maurice Unis, and a national team of piano specialists. Neal is an accomplished pianist and experienced sales counselor with over 30 years of experience nationally in the piano industry. Since 1995, he has worked with Maurice, president of Forte Marketing Group and Classic Pianos of Portland, Oregon. Neal has been the moving force behind the 2009 formation of PianoWerkes. They first met in New Mexico while working on behalf of Yamaha and Steinway dealers coast-to-coast conducting fundraisers for arts organizations and universities (e.g., symphony orchestras, opera companies, university music departments, and charitable foundations).

Classic Pianos is a fourth-generation piano-business-family with a U.S. team of piano experts who have garnered an award-winning national reputation for integrity and partnership in the musical communities they serve. Classic Pianos and PianoWerkes have received the highest recognition from the piano manufacturers they represent. Yamaha ― Distinguished Diamond Top Dealer Award for Sales and Artistic Yamaha Representation; Schimmel ― Top Dealer Award for Outstanding Sales & Service; and Estonia ― Number one dealer in North America.

Through this partnership and shared passion for pianos, PianoWerkes can offer its New Mexico clients the most comprehensive and diverse selection of quality pianos imaginable in every price range with access to over 300 new and used pianos at all times.

PianoWerkes proudly partners with many arts groups and institutions in New Mexico and has become a “go-to” piano resource for teachers, educators, and pianists of every level.

At PianoWerkes, you’re welcome to pursue your search for a piano in a manner that works best for you. Suppose you need help selecting a piano or want detailed information or advice from a musical or technical standpoint. In that case, we invite you to visit our showroom and meet one-on-one with one of our piano specialists. If you want to be left alone to look before you develop questions, we’ll respect your wishes.

What matters most to us is what matters most to you.

We want you to find the perfect piano that fits your personality, budget, and musical desires — that you'll be happy with for the rest of your life. That's why we back up your purchase with our 100% Lifetime Trade Policy.

Our Recipe For Your Happiness

Extensive selection. Expert advice. Low price promise.

With a vast inventory of pianos and our knowledgeable staff ready to answer all your piano questions, you’ll be able to choose from one of the most diverse and wide-ranging inventories in the country with confidence.

Whether you’re looking for a traditional acoustic grand, baby grand, a state-of-the-art hybrid, digital, or a lovingly restored vintage piano, you’ll find them all here.  And when it comes to quality and price, we will never be undersold. Your long term happiness with the piano you choose is another way we measure our success.

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